过份使用和造做的字体，尤其是其中的免费变体，不会为你的企业标识增色。
Overused and cutesy fonts, especially of the widely available 'free' variety, do absolutely nothing to add to a brand's identity.
现今的数字化字体中有时也会提供一个叫做“特排”的变体，则是在风格上有所差异，以改善字体在大字号下的使用效果。
When digital fonts feature a "display" variation, it is to accommodate stylistic differences that may benefit type used at larger point sizes.
确保一个字体的同族字体是否丰富十分重要，重量变体，黑体，白体及斜体。
It is important to verify that the type family is plentiful, with variations in weight, black, whites and italics... Check out that the italic is as legible as the regular version.
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