媒体组合是广告活动中选择媒体大类、具体媒体和投放手段的决策,首先,考虑H标受众接触媒体的习惯、产品特点、信息特点和媒体成本等因素,在报刊、电视、互联网、直邮等媒体大类中作出选择;其次,参考该大类中具体媒体的f人成本,选择合适的广告投放渠道;最后,需要根据产品属性、目标受众和分销渠道等因素在连续投放、间隔投放和集中投放中作出选择。
多媒体组合 multi - media combining ; Multimedia Kits
多媒体组合教学 multi-media combination teaching ; multimedia combined method ; multimedia combined teaching
家庭媒体组合 Home Media Suite
分散式媒体组合 assorted media mix
媒体发布组合与采买 Media plan & media buy
媒体的组合 Combination of Media
多媒体优化组合教学 Excellent Combine Multimedia
设计了工程财务管理课程多媒体组合教学方案。
It designs the multimedia component teaching projects of construction financial management curriculum.
当然,我们想要使用正确的媒体组合来达到市场目标。
Of course. We want to use the right media mix to reach our target market.
你最好是试着生活在你顾客的生命中,真实的沉浸体验他们的媒体组合。
You'd better trying living your customers' lives and experiencing the immersive realities of their media mix.
Over the past twenty years, we've generated 15.6% per annum return, but that headline number obviously has a lot to do with the equity orientationof the portfolio but doesn't describe the importance of the diversification.
过去20年间,我们的年收益率达到15.6%,虽然媒体头条报道这一收益率,总强调与投资组合的股权导向有很大关系,但没有描述出投资多元化的重要性
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