通过评估工具的运用，比较媒体类别中具体媒体的效率与效果，为媒体策划人员进行具体媒体的选择提供客观依据。
By using evaluation instrument, the efficiency and effect of different media are compared and objective gist for media choice is provided for media planners.
其次广告投放的类别包括电讯，娱乐，消费品，旅游，交通和零售，他们中5%或者多于5%的预算花在了数字媒体上。
Telecoms, entertainment, consumer goods, travel and transport and retail are in the second tier of spenders, with 5% or more of their budgets spent on digital media.
然后，如果启动Konqueror并游到应用软件标签，你能分类别浏览到一些已安装的Linux软件，从娱乐和游戏到互联网和多媒体。
First, if you launch Konqueror and go to the Applications tab, you can browse some of your installed Linux applications by category, from Entertainment and Games to Internet and Multimedia.
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