广告商必须调整他们的方法来接触这些受众，同时也必须调整他们的劝说策略来适应网络媒体。
Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.
的确，去年除FOX之外，其他所有的网络媒体受众平均年龄都达到50多岁。由于广告商更关注节目在18 - 49岁观众中的反响，这个现象(对于传媒业来说)意义深远。
Indeed, every network except Fox had a median age of 50 or over last year. That is significant because advertisers tend to be most interested in how a show rates among people aged between 18 and 49.
透过线上多重的社会网络的连结，我们能够接触到全球各地的受众，让社会媒体成为大众媒体之外的另一种选择。
This interconnectedness spreads memes through multiple online social networks, which can reach a global audience and position social media as a true alternative to broadcast media.
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