我们需要一个可以支持创意过程的工具,而同时可以使我们接近那微妙的交流媒介。
We need a tool that supports the creative process but at the same time gives us access to the subtleties of our medium.
将陌生人变成顾客的过程有明显不同的阶段,决定了应当使用的传播媒介。
There are distinct stages in converting strangers to customers that govern the communication medium that should be used.
一旦某个特定的商品开始被作为交换媒介来使用,这种交换过程就会产生一种螺旋效应,或者说滚雪球效应。
Once any particular commodity starts to be used as a medium, this very process has a spiralling, or snowballing, effect.
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