主要研究方向包括新闻理论、媒介效应、国际传播、新传媒技术对社会的影响等。
His research interests include international communication, comparative media systems, social impact of new communication technologies, audience studies and media effects.
一旦某个特定的商品开始被作为交换媒介来使用，这种交换过程就会产生一种螺旋效应，或者说滚雪球效应。
Once any particular commodity starts to be used as a medium, this very process has a spiralling, or snowballing, effect.
这三个媒体的协作或媒介乘法效应使总的认知度提高到了47%。
The synergy or media multiplier effect for all three media combined increased brand awareness to47percent.
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