所谓第三人效应是指个体倾向于认为具有说服力的媒介信息对自己的影响较少,对他人会有较多的影响。
The third-person effect is the tendency for people to assume that media content has a stronger effect on other people than themselves.
电子时代麦克卢汉的媒介理论体现出乐观精神和技术论倾向;
The optimistic spirit and the tendency of technology are embodied in the media criticism of Mcluhan.
用好议程设置这把双刃剑,媒介组织必须在议题的选择和议程的安排上,在报道议题的角度及倾向性方面慎重行事。
To use this two- edged sword properly, the media enterprise has to act cautiously in choosing the topic, arrangement of agenda, and in the choice of proper angles of reporting and tendentiousness.
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