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在这样的大背景下，如何通过实施品牌战略来提高我国节能灯企业在国际市场的竞争力就成为了现实和必然的选择。
Against such background, how to implement brand strategy to enhance competitiveness of energy saving lamps enterprises in the international market has become a realistic and inevitable choice.
加入WTO以后，如何提高中国品牌产品的国际竞争力？在中国产品品牌建设工作中，教育要为企业产品品牌的建设服务。
Being a new member of WTO, how can China raise the international competitive capacity of its branded products? In the work of brand-building, education should serve for the enterprises.
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