一支来自荷兰的研究团队对24位女士进行了脑部扫描,记录下她们在看名人和同样具有吸引力的非著名人士展示某款鞋的照片时大脑的变化。
Dutch team scanned the brains of 24 women as they looked at pictures of celebrities and attractive non-famous contemporaries sporting certain shoes.
上世纪80年代,奈特曾公开嘲笑彼时刚刚兴起的有氧运动趋势,并且坚持认为,耐克应该继续专门为精英运动员设计产品。如此刚愎自用的代价是,眼睁睁地看着锐步(Reebok)由于销售女款运动鞋而取代耐克成为行业王者。
Knight scoffed at the 1980s aerobics trend and kept Nike focused on designing for elite athletes, only to see Reebok overtake his company by selling sneakers to women.
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