艾德尔森女士说，如果品牌自身听起来象是别的产品或者服务，那么它就无法在市场上立足。

'If it sounds like something else, it's not going to be strong in the marketplace,' Ms. Adelson says.

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年青女士比她们的母亲更具个性化，开始追求一些不为众人所知的品牌。

Young women are more individualistic than their mothers, and are seeking out lesser-known brands.

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温芙蕾女士一向对自己的品牌管理警醒。

Ms Winfrey has always been a vigilant steward of her brand.

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