于是公司利用万宝路的名字和全新形象把一种过滤嘴香烟投放市场,并且雇用了广告界的传奇人物李奥贝纳。
So it used the name Marlborough to launch a filtered cigarette with a whole new image and hired legendary adman Leo Burnett.
菲尔普斯说,在奥驰亚的卷烟业务中,还计划推出两种万宝路特种混合品牌产品,将于明年年初在全国推出。
Also in Altria's cigarette business, there are plans for two line extensions under the Marlboro Special Blend brand that will be available nationwide early next year, Phelps said.
瑞典火柴在美国销售红人嚼烟这种湿鼻烟,用来刺激销售并且同试销万宝路卷烟品牌的鼻烟产品的奥驰亚进行竞争。
Swedish Match is selling moist snuff under its Red Man chewing-tobacco brand in the U. S. to spur sales and compete with Altria, which is testing sales of snuff under its Marlboro cigarette trademark.
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