大量客制化 (Mass Customization )相对于工业革命后科学管理提出大量生产的概念,“大量”常常导致产品的模式化、标准化,“客制化”则往往意味着少量生产。二者朝着不同的方向前进。然而,竞争方式层出不穷,公司必须找到增加价值的新方法。
今日,我们明白限量版的价值比之大量客制化商品值钱,甚至会有二手买卖市场。
Today, we understand the value of limited edition than the mass customization of goods worth, maybe even the secondary trading market.
本研究除能利用于计算机产业外,亦能应用于产品功能类似、生命周期短与大量客制化特质的产业,如手机、数位相机等信息产业。
This research can not only apply to PC industries, but also to similar products, with characteristics of short product life, and mass customization, such as cellular phone, digital camera... etc.
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