应该看到大众文化在对大学审美文化的崇高品格进行消解的同时，大学审美文化对大众文化的提升作用。

The popular culture eliminates the lofty character of the university aesthetic culture. At the same time, the university culture also promotes the popular culture.

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因此找寻大众传媒中的情感传播密码不只是当代媒介在市场营销中的取胜之道，更是关乎中国大众传媒文化品格的一次反思。

So, finding a feeling spread code in people spread is not only the key of success of present spread in marketing but also a rethought of Chinese people culture characterizations.

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