渠道间冲突是制约多渠道分销成功实施的重要问题。
The conflict of channel-to-channel is an important factor of constraining the successful implementation of multi-channel distribution.
综述的内容包括：数字时代下分销渠道与消费者、多渠道策略以及渠道选择与整合。
The review includes the distribution channels and customers in the digital age, the multi-channel strategy and channel integration.
但是企业采用多渠道策略容易加剧渠道冲突，会加大企业分销渠道管理的难度。
However, the use of multi-channel system will easily aggravate channel conflict and make the distribution channel management more difficult.
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