“城市营销”概念最早来源于西方的“国家营销”理念。菲利普·科特勒在《国家营销》中认为，一个国家，也可以像一个企业那样用心经营。在他看来，国家其实是由消费者、制造商、供应商和分销商的实际行为结合而成的一个整体。
But,many misunderstanding in the city marketing practice still exist.
城市营销在实践中存在诸多误区。
参考来源 - 城市营销认识和实践中的若干误区刍议This paper presents an overall review of the origin,connotation and development of urban marketing,and critiques on the advantages and disadvantages of marketing city development strategies.
结合城市营销理论的研究进展,就城市营销起源、内涵与发展等方面进行了较全面的评述,并对我国营销型城市发展战略的利弊进行了思考与探讨。
参考来源 - 城市营销的发展历程、研究进展及思考As an important way,Ctiy Marketing has been given importance by city government.
城市营销作为提高城市竞争力的重要手段，已被世界各国的城市政府所重视。
参考来源 - 海淀区城市营销之品牌文化策略研究Pushing city - marketing to make Brand - Quanzhou is one of innovative ideas of developing Quanzhou city which facilitate the construction of modem industry and trade harbor city in the economic zone on the west side of the straits.
推行城市营销,打造“品牌泉州”,是对泉州城市发展思路的一种创新,有助于推进海峡西岸经济区现代化工贸港口城市建设。
参考来源 - 推行城市营销 打造“品牌泉州”As a new governing pattern,city marketing is aimed to solve the core issue in city competition that focuses on satisfying consumer demand through the concept and means of marketing.
城市营销作为一种新的治理模式,其目的就是要借助营销的理念和手段,解决城市竞争中的以满足消费者需求为主旨的空间创新这一核心问题。
参考来源 - 音乐元素与城市营销——基于维也纳与厦门的比较研究·2,447,543篇论文数据，部分数据来源于NoteExpress
城市沟通是提高城市知名度和美誉度的一个有效的城市营销策略。
This paper suggests that city communication is an effective city marketing strategy for enhancing city fame and reputation.
但是由于对城市营销基本问题的界定不清，导致城市营销活动仍处于初级阶段。
However, just because of the lack of mastering the essence of urban marketing, the action of urban marketing is still in the first stage.
如何迎接挑战是中国城市面临的一道难题，城市营销是解决这道难题的有利方法。
How to face it is a difficult problem of these cities, and city marketing is just a good way to solve it.
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