本文从城市品牌资产的建立、营销、管理三个方面来阐述城市品牌运营理念。
The dissertation introduces the 'concept of brand of cities from establish, marketing and management.
世博会吉祥物，不仅是世博会形象品牌的重要载体，而且体现了世博会举办国家、承办城市独特的文化魅力，体现了世博会举办国家的民族文化和精神风貌，她已经成为世博会最具价值的无形资产之一。
The World Expo mascots have not only become the representatives of Expo images, but also embody the culture and spirit of hosting countries and cities.
品牌是企业最重要的无形资产，也是城市竞争力的关键组成部分。
Brand is the most important immaterial assets of enterprises, which is also the key factor of urban competitiveness.
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