采用文献资料法，就我国大型体育赛事场馆无形资产开发的概念、内容及价值进行分析。
The method of literature was used to analyze the concept, content and value of the exploitation of intangible assets of stadiums and gymnasiums for major sports competitions in our country.
它也标志着，在世界各地拥有并运作数十个大型场馆的NBA和美国AEG体育娱乐集团在中国联合开发十来个体育场馆的努力取得了较大成功。
It also represents a major success in the joint effort by the NBA and AEG, which owns and runs dozens of arenas and stadiums worldwide, to develop a dozen arenas in China.
目前在体育发达国家，体育场馆特别是综合性大型体育场馆冠名权开发已经是大型体育场馆一项重要的收入来源。
The Rights to name the stadium building is a new concept in our country, it is still a blank on the stadium building rights to name of development research aspect especially.
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