地方性广告(Local advertising); 按广告的传播空间，可把广告分为地方性广告、全国性广告和国际性广告三类。
同时，斯坦博格和合作博弈下零售商的地方性广告投入和制造商的商誉与零售商之间的广告竞争强度相关。
The results show that the more the intensity of advertising competition between the two downstream retailers, the more the retailers advertise on local advertising in Stackelberg game.
地方性广告的CPM（千人成本，指的是广告投放过程中，听到或者看到某广告的每一人平均分担到多少广告成本）明显比国家性广告要高出很多，因为他们的目标指向性更加明确。
The CPM rates for local advertising campaigns are typically substantially higher than national campaigns because of their more targeted nature.
与英国地方性报纸的遭遇一样，在美国的1400家地方日报中，许多报纸长期靠广告支撑财务基础，而今这一基础正在瓦解。
As is the case with regional newspapers in Britain, the economic foundations of many of the 1,400 local daily newspapers in the US, long supported by advertising, are collapsing.
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