事实上，帮助个人和组织确定价值主张是Rational顾问在客户业务方面的基本目标。
In fact, helping both individuals and organizations define their value propositions is a fundamental goal for Rational brand consultants in client engagements.
个人的评价让一个人在价值评价，方面有更高的等级，在，什么对你个人最好的基础上。
Individual appraisal gives a person higher ranking in terms of appraise of value on the basis of what is good for you individually.
马云，中国网上贸易帝国的创始人，他的故事就非常好的证明了勤奋在实现个人目标和为世界创造价值方面的重要性。
The story of Ma Yun, founder of China's online trading empire, best prove the significance of diligent in realizing personal ambition and creating value to the world.
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