第二，web分析数据能讲述在一个站点上人们在做什么，而不是为什么这样做，所以去应用分析数据去确认和指导更多的定性的用户研究方式显得尤为重要。
Second, web analytics data tells what people do on a web site, but not why they do it, which is why it is important to use analytics data to inform and direct more qualitative user research methods.
在《见所未现》一书中16,marchand强调了一个关键的决定性因素：人与科技的互动方式。
In Making the Invisible visible, 16 Marchand highlights a critical and decisive factor: the way that people and technology interact.
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