国际商务谈判在国际贸易中扮演核心角色，国际商务谈判的成败与否将直接关系到企业自身的兴衰成败。

Since international business negotiation plays a key role in international trade, the success of enterprises will heavily depend on the success of negotiations.

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国际商务谈判一直是跨文化研究的主要对象，大量的研究结果表明文化差异对国际商务谈判有很大的影响。

International business negotiations are always the good subjects for cross-cultural studies. A lot of research on the international business negotiations has been done.

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国际商务谈判在现代经济生活中越来越重要，它也是许多经济类院校的一门必修课，但当前国际商务谈判的教学中存在着很多的问题。

As a required course in most economic colleges, international business negotiation draws greater attention nowadays. Yet many problems exist in the actual teaching process.

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