麦当劳和肯得及就是利用这种国际化策略来盈利的。
McDonald's and KFC use this kind of international business strategy to make their profit.
然后又比较了国际品牌和国内品牌设计的不同国际化策略。
Then the thesis compares internationalization strategy of international brand design with domestics.
为了增强自身实力，企业必须走出国门，实施品牌国际化策略，树立国际品牌。
In order to strengthen themselves, enterprise must walk out of country door, implement brand internationalization strategy, set up international trademark.
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