对商家而言,这种模式有绝对优势。他们在高朋网最具号召力最受欢迎的网页上打广告,团购模式更是那些大众闻所未闻的新业务的大福星。
For merchants, this model has big advantages. They are advertised on Groupon's phenomenally popular website. This is especially useful for new businesses that no one has heard of.
从策略的角度来看,团购的问题在于它单纯以价格来推广的模式,所产生的连锁反应。
The problem with Groupon from a strategic perspective is the ripple effect that results from a promotion model purely focused on price.
最后两比团购则只是将Groupon用于了非常传统的商业模式:廉价服务或者“咨询”,用于后续向你推销更多昂贵的服务。
The last two are just using Groupon for a very traditional service business model: low-cost services or "consultations" that they use to upsell you more expensive services.
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