他认为成功的品牌必须透过以上四个面向制定清晰的品牌识别，并致力于与消费者心中的品牌形象达成一致。
He thought a successful brand should be built by a clear brand identification strategy with above 4 aspects and engage in being consistent with its image in the consumers 'hearts.
四个C的模型更加面向客户，更适合由大众营销到定位营销的转变。
The Four c's model is more consumer-oriented and fits better in the movement from mass marketing to niche marketing.
注意四个核心框架区域：应用程序体系结构、业务流程体系结构、数据体系结构和面向服务的体系结构(Service - Oriented Architecture, SOA)。
Note the four core framework areas: the application architecture, the business process architecture, the data architecture, and the service-oriented architecture (SOA).
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