商誉是信息不对称的现实中，为克服“市场失灵”而对信用追求与践行的结果。
Goodwill, which can help overcome "market failure" in reality of information asymmetry, is the result of credit seeking and practicing.
而信用权与名誉权、信权与商誉权、信用权与隐权的清晰分界对于用立法不可或缺。
The rights and reputation of credit, credit rights and the right to goodwill, credit rights and privacy of clear boundaries for the Legislative indispensable credit.
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