商标资产（Brand Equity）是指：商标对消费者的长期吸引以及由于这种吸引给企业带来的利益。商标资产的核心是商标能够给消费者带来超越产品功能价值的附加利益，从而对消费者形成感召力，这种感召力越大，商标的资产价值就越高，反之，则越低。
Finally, assets evaluation system flawed, trade monopoly and to assess the poor management of state-owned enterprises restructuring caused trademark assets losses.
最后，资产评估制度存在缺陷，行业垄断和评估机构管理不严造成国企改制中商标资产的流失。
参考来源 - 国有企业改制中商标资产的流失及其法律防范·2,447,543篇论文数据，部分数据来源于NoteExpress
大部分实物资产是有形的资产，例如机器、厂房和办公室；其他的则是无形资产，例如专业技术知识、商标以及专利。
Many of these assets are tangible, suchas machinery, factories, and offices; others are intangible, such as technicalexpertise, trademarks, and patents.
特许使用费是使用国外资产所支付的费用，例如商标、专利、版权或其他类似许可证协定那样的合同项目下的专业技术。
Royalties are the payment for using assets from abroad, such as for trademarks, patents, Copyrights, or other expertise under contracts known as licensing agreements.
无形资产包括商誉、专利权、商标、版权，以及专营权。
Intangible assets include goodwill, patents, trademarks, Copyrights, and franchise.
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