在互联网向商业开放20多年后，人口普查局告诉我们，在2016年第一季度，实体店销售占零售额的92.3%。

More than 20 years after the internet was opened to commerce, the Census Bureau tells us that brick and mortar sales accounted for 92.3 percent of retail sales in the first quarter of 2016.

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但是这些人口普查的结果也构成了全国最大和最完整的市场研究调查，因此对商业而言也很有价值。

But the census results also constitute the country's biggest and most complete market-research survey, and are therefore invaluable to business.

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“每天我们都用人口普查的数据进行商业决策，”一个大规模零售商的目标研究和计划主管，Joan Naymark说。

"We use census data every day to make business decisions," says Joan Naymark, director of research and planning at Target, a big retailer.

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