然而，近年来中国企业的营销渠道正发生着深刻的变化，作为渠道终端的零售商业出现了新的盈利模式，即非营业收入剧增，并成为部分巨头的主要收益。

For the past years, marketing channel have significant changes. Retailer as terminal channel have new mode to gain profit. That is, non-business income increased and became major part of earnings.

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