从根本上说，对于公司或品牌而言比花费精力进行社交媒体营销更重要的是实力。
And fundamentally speaking, a company or a brand must ensure they have authentic strength before spending more energy on social media marketing.
不管是把精力集中在自身品牌网站还是在线分销伙伴上，在线分销的优势正日趋明显。
Whether focussed on brand websites or online distribution partners, there is a growing drive towards online.
如果他们想除了登上新闻图片之外还做些别的，他们也不用花费太多时间，金钱和精力去品牌化自己…他们的品牌是不言自明的。
If they would do more than show up for press photos, they wouldn't have to spend so much time, money and effort branding themselves... their brand would be self-evident.
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