针对品牌建设中的主要问题，本论文研究设计了X制酒厂品牌策略方案，重点包括：品牌定位和目标、品牌策略的选择和制定。
For the main problems of brand-building, this paper researches and designs the X-winery brand strategy, focusing on: brand positioning and targets, the choice and development of brand strategy.
第三章重点研究了外资企业影响本土品牌的途径，以为分析外资企业的品牌策略提供基础。
The third chapter researches the channels that foreign enterprises affect the local brands. This is prepared for further analysis of the foreign enterprises' brand competition strategies.
本文首先阐述品牌、品牌策略和品牌分析工具等相关理论，为论文研究奠定了理论平台；
In this paper, we first review the brand, brand strategy, brand analysis tools of related theories, in order to lay the platform of theoretical papers;
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