品牌/市场的相对力量 Relative Brand/Marketing Strength
无论是在国内还是在国外，中国的茶叶品牌都难以与国外竞争者相抗衡。
Both at home and abroad, Chinese tea brands struggle to compete with foreign competitors.
受益于通用营销策略中对旗下各品牌精准的市场定位，因此，哪怕仅仅是在电影中短暂地亮个相，开什么型号的通用汽车已足以塑造出片中人物的性格。
General Motors` marketing identified each of its brands very well. So, a mere brief appearance of one of its cars in a movie could establish a character`s personality.
是指简单的、与其它品牌相区别的、你所建立的与你的品牌相关联的涵义。品牌理念是一种品牌在人们头脑中建立的印象。
The simple, differentiated, and relevant meaning you establish for your brand. A brand idea is what a brand stands for in people's minds.
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