本书辑录了百事可乐、奔驰、诺基亚等100个独具个性的品牌，这些企业沿着独特的路线前进，将品牌营销转化为了卓越的艺术，具有极大的启迪意义。丛书收集了多位西方优秀管理家的译作。包括英国当代管理大师查尔斯·韩第和英国知名商业顾问麦特？海格的译作，对企业管理者具有极大的启迪意义。
让中国的品牌快速成长 China Quality and Brand
不过米兰俱乐部品牌的成长与球队参加冠军联赛还是联盟杯没有必然联系。
But the growth of the brand came independently of whether Milan played the Champions League or the Uefa Cup.
进入21世纪，品牌的竞争已成为市场竞争的核心内容，但中国本土品牌的成长却步履艰难，阻力重重。
After entering into the 21st century, brand competition has become the core of marketing competition, while the development of Chinese brand is very difficult.
PHD中国成立于2006年，现有超过200名员工分别在北京和上海正在为国内和国际品牌的成长而打拼。
PHD China launched in 2006 and currently has offices in Shanghai and Beijing with over 200 employees who are helping grow business for many domestic and international brands.
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