随着中国经济的迅猛发展和人民生活品质的提升，一个企业的品牌价值对房地产市场的作用日益显现。
With the rapid economic development and great improvement in people's lives in China, the effect of brands to real estate market has gradually come into vision.
在品牌日益成为企业提升竞争优势主要源泉的今天，顾客品牌心理契约是品牌资产的心理源泉，可通过驱动品牌忠诚来现。
In the era of brand competition, brand psychological contract is the psychological source of brand equity. It affects the brand loyalty and makes profits for the enterprise.
越来越多的房地产企业日益重视品牌的规划和建设，注重品牌延伸，将品牌经营管理提升到企业战略高度。
More and more real estate enterprises pay more attention to brand planning, brand building and brand extension, and manage brand in a strategic way.
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