brand loyalty
...ivation) Motivation)及态度 及态度 ((Attitudes) Attitudes)习惯 习惯((Habit) Habit) • 评估并解释品牌忠实度(Brand Loyalty) : Stage II: What to Say to Whom 88 Ogilvy & Mather Ref:/TN/OTHERS/RESEARCH/rc Ref:/TN/OTHERS/RESEARCH/rc What What To T...
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我们已经让大家知道了我们的品牌，但还没有建立起顾客的品牌忠实度。
We've reached the awareness level, but we haven't established customer loyalty.
youdao
吉利公司就是其中之一。它已并购了瑞典的沃尔沃品牌，沃尔沃汽车在美国的销售量不大，但顾客的忠实度很高。
One of them, Geely, has bought Sweden's Volvo, a brand with a small but faithful customer base in America.
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