提出品牌延伸模型与农产品品牌评估的改进方法。
Bring forward the improved models of brand extensions and agricultural brand assessment.
在理论研究的基础上，本文选择了从消费者角度对品牌延伸的决策及评估进行研究。
Based on the theoretical summary, the paper chooses to research brand extension from the point of consumer.
为了更好的选择品牌延伸策略的效果，论文应用模糊决策分析方法，建立了品牌延伸绩效评估模型。
In order to better brand choice strategy extension of the effect of the application papers fuzzy decision-making analysis, the establishment of performance evaluation model of brand extension.
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