如果你计划开一间旗舰店来展示你的国际品牌,你会选址在哪个城市呢?巴黎?
If you were planning a flagship store to showcase your international brand, which city would you choose to open it in?
咖啡公司星巴克从前在其草创的美国城市西雅图以外鲜为人知,现在成了家喻户晓的品牌。
EXAMPLE: Although once unknown outside of the American city of Seattle where the coffee company began, today the Starbucks?brand has become a household word.
净价模式适用于大城市和度假地区的连锁酒店品牌,而在其它地区推广佣金模式,是因为这种模式便于扩大规模。
While the merchant model is appropriate for chains in large cities and resort areas, EEM is emphasized elsewhere because it is easy to scale.
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