品牌叙事以存在主义的纽带形式把消费者和品牌联系起来,它是品牌力量的基础和源泉。品牌神话以自我循环的方式运行,这种自我循环能够带动消费者的积极参与。
品牌叙事(Brand Stories) 品牌叙事有狭义和广义之分。 狭义的品牌叙事是品牌相关宣传资料提供给目标受众的品牌背景文化、品牌价值理念及产品利益诉求...
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The research of brand narrative in this thesis is a new attempt which conduct a study on the strategy of using narrative(story-telling)way to communicate brand.
论文运用品牌叙事策略进行对企业的品牌传播展开研究,是对于品牌传播理论延展性研究的一种尝试。
参考来源 - 品牌叙事主题建构及传播研究·2,447,543篇论文数据,部分数据来源于NoteExpress
此功能成为一个品牌的叙事和视觉识别的慈善的关键部分。
This feature became a key part of the brand narrative and visual identity of the Charity.
接下来发言的还有个“故事战略师”,他为品牌就科技如何帮助他们建立人性化叙事提出建议。
Next up was a "story strategist," who advises brands on how technology can help them tell such narratives.
建筑经典化的实质是表现意义的过程,体现在对宏大叙事的诉求、品牌商品的塑造和文化身份认同的建构三个方面。
The canonization of architecture is a process to express meaning, which is embodied in great narration, branded commodity and cultural self-identity.
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