频道要想取得竞争优势，实现频道专业化、栏目品牌化和内容差异化是获得核心竞争力的关键。

Differentiating content and branding column is the hinge to obtain core competition and achieve the competitive advantage and specialized channel.

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本文将品牌内容传播置于社会化媒体营销的环境中进行研究。

This paper studies brand content communication in social media marketing environment.

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