频道要想取得竞争优势，实现频道专业化、栏目品牌化和内容差异化是获得核心竞争力的关键。
Differentiating content and branding column is the hinge to obtain core competition and achieve the competitive advantage and specialized channel.
本文将品牌内容传播置于社会化媒体营销的环境中进行研究。
This paper studies brand content communication in social media marketing environment.
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