每当他们看到一些和你的品牌关联的事物，他们就会回想起你的品牌。
Whenever they see something your brand associates, they will think back to your brand.
微博甚至做了一个页面向用户介绍、推广和提醒这些与特定活动或品牌关联的勋章。
Weibo has even built a page to introduce, promote and remind users about those MEDALS that are associated with certain event or brand.
只有那些有关联的、为人熟悉其持续的广告宣传，对加强消费者心中的品牌影响力最为有效。
Advertising that is relevant, familiar and consistent is what works best at reinforcing a brand in the consumer's mind.
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