品牌产品经常会向着他们的核心用户群，而不是它们想要吸收的新客户。
Often times brands talk to their core instead of to the new people they’re trying to bring in.
最后一点是，品牌信任是一项核心的公司资产。
The last stage is acceptance of the brand as a key corporate asset.
即使你不知道腾讯，你也许应该知道他的即时通讯核心品牌——QQ。
Even if you don't know the name Tencent, you've probably heard of its core IM product QQ.
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