听觉识别(Audio Identity),简称AI,是根据人们对听觉视觉记忆比较后得到的一种CI方法,是通过听觉刺激传达企业理念、品牌形象的系统识别。2011年,由著名音乐人“刘彪”研究完善AI的系统性,并开始逐步推广到企业使用当中。
听觉识别符可通过相互敲击移动设备产生。
An audio identifier may be produced by tapping the mobile devices together.
AI(即听觉识别)是同VI并列的CI构成体系中不可或缺的一个组成部分。目前AI事实上是处于一种弱势地位和不被重视的处境。
AI (that is, audio identity) is tied with the VI system, which has constituted an integral part of the CI. AI is currently in a vulnerable position and the situation is not taken seriously.
他们发现,所有参加者使用两种方法都获得了识别视觉和听觉刺激的能力(原文有误,above-chance指该结果有统计意思,不应置于ability之前,参见法语原文第五段最后一句话——译者注)。
They found that all the participants had acquired an above-chance ability to recognize the visual and auditory stimuli using the two methods.
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