奢侈品牌在一定程度上向消费者推销的是一种特定的生活方式和理念，因此销售人员必须理解客户在购买这些产品时诉求是什么，这一点十分重要。
Luxury brands sell consumers in part on a certain lifestyle idea, and it's important for sales staff to understand what the customers are aspiring to in buying the product.
比如说作为一名主要为餐厅 设计菜单的平面设计师，她就应该具备向客户说明一份菜单如何才能用来推销某种特定菜肴的能力，说明的内容还要包含那些与设计不是很相关的细节。
If a graphic designer primarily works on restaurant menus, she should be able to say how a menu can be used to push a specific dish, as well as details that have less to do with the design.
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