里面学问大着呢，得向专家咨询，得用电脑分析，还得考虑语言学的因素，这样取的名字才不至于在普通话里听起来顺耳，到广东话里就刺耳了。
It has become a sort of science, with consultants, computer programs and linguistic analyses to ensure that what tickles a Mandarin ear does not grate on a Cantonese one.
上周末，他在中国的社交网络——微信上开通了公众号，推送了一段讲了12个字的普通话视频，向粉丝们问好。
Over the weekend, he gave a 12-word welcome in Mandarin in an opening video for his new blog on Chinese social network WeChat.
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