B2B购买过程中,通常有多个个体对购买决定产生影响,而每个个体都按照各自角色针对自己遇到的问题用不同类型搜索词搜索。
In the typical B2B purchase, many individuals influence the purchase decision-and each USES varying search terms depending on their role and the issues that affect them.
如果规划参与人员包括一个规划经理和一些项目经理,他们各自的角色和权威是什么?
If program staffing includes a program manager and several project managers, what is the role and authority of each?
这篇指南假定下面这些各自的角色都是真的。
This tutorial assumes that the following points are true for the respective roles.
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