目前，只有一少部分家庭已经抛弃掉他们有线电视，仅仅只在网络上看，但是这个数字有可能会继续增长。

Currently, only a few households have abandoned their cable TV in favor of going online only, but this number is probably growing and looking forward.

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他们不能得罪有线及卫星电视台，因为目前只有这里才是来钱的地方。

They have to keep the cable and satellite providers happy because for now, that's where the money is.

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线上分销渠道的重要性可能正变得越来越大。可是Garnier也指出，只有线上分销是不够的，还要保证所有分销渠道能共同发挥最佳的效果。

While online may be gaining in prominence, Garnier says its not only about online distribution but also ensuring optimal results are achieved across all the channels.

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