版面类别投放符合药品特性及注意力原理，但广告在版面中的位置多数处在注意力最差的右下方，在抓住受众视线方面位置因素未能得到很好的利用。

The type of layout that the drug advertisements are put in can show the characteristic of drug and catch the audience's attention well, but the location of the layout was not taken full advantage of.

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大众媒介通过所谓“媒介权威”的塑造和控制话语的权力，主导了受众的视线和价值选择。

Mass media exerted its strong influence upon the publics view and choice by concocting and controlling the so-called "medium authority".

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