形容受众行为。指除非看到很厌恶的节目，观众一般不会更换频道。
A description of audience behavior that implies viewers are unlikely to change channels unless Provoked by very unappealing programming.
从受众对网络广告的接受过程来看，其心理反应，可以分为感知、接收、记忆、态度、行为五个阶段。
From the audience of Internet advertising receptive process to see, their psychological reaction, can be divided into perception, receiving, memory, attitude, behavior five stages.
定义目标受众的线上举止行为，例如他们通常在哪里，有什么样的线上习惯等？
Define the key social behaviors of your target online. Where are they socializing? What are the social habits online?
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