理解客户与艺康之间问题所在并能通过谈判以达到双赢结果，与客户密切沟通以评估他们的需求，提供信息和解决问题；
Understand problems between accounts and Ecolab, and can reach win-win result by negotiation; evaluate account's requirements by close communication, supply information and solve problems.
关系营销为处理渠道成员关系提供了一种思路，关系营销的双向沟通、合作、双赢等本质特征为关系型营销渠道提供了指导思想。
Relationship marketing provides a way of handling the relation among channel members, especially its essence such as bilateral communication, cooperation and double wins.
注重理论研究者和临床医师之间的沟通，可以优势互补，取得双赢的效果。
This article emphasis on the communication between theoretical researchers and clinicians which is reciprocal and will leads to a double wins finally.
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