“双基点法”也称作TOPSIS(Technique for order Preference by Similarity to idealsolution)法,它可用来 解决社会经济和工程技术领域经常遇到的一类多指标多方案的评价与排序问题。
文章运用熵权双基点法，对网络广告的社会效果进行了评估。
In this paper, entropy two-base-point approach is used to access the social effects of Internet advertising.
本文用熵权确定三个指标的权重，使用双基点法计算各个项目的贴近度，得到各项目的排序。
This dissertation adopts entropy to confirm the weights of three indexes, uses double basic point method to calculate degree of closeness of each project, get sequence of each project.
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